The present consumer in the pet sector is prepared to spend more on items that promote the comfort and good life of their cat. It is no longer sufficient to have a plain pillow on the floor, but providing products like a cat house or a cat cave can provide privacy, warmth, and security to pets. The products are modelled to satisfy the natural instincts of cats, which prefer homely areas that make them feel safe. Consequently, companies that offer such products can exploit one of the most powerful consumer demands in the pet care industry.